Google Ads Services Buy High-Intent Demand, Not Just Clicks.
Search, Performance Max, Shopping, YouTube, Display and App campaigns — managed as one Google Ads strategy. We optimise for cost per acquisition and return on ad spend, not for impression share that looks good in a report.
Capture intent, convert it, measure it, scale it. One connected Google account.
Get your free Google Ads audit
We’ll review your account structure, search terms, conversion tracking and Performance Max setup, then show you the three changes most likely to lower your cost per acquisition. Whether or not you decide to work with us.
Get your free Google Ads plan
We’ll map the right campaign mix for your category, give you a realistic starting budget and an expected cost per acquisition, and show you what tracking needs to exist before day one. No ad account required.
Brands That Trust Avikosh Digital
Start Here
Where is your Google Ads account right now?
Two very different problems. Two very different first 30 days. Pick the one that sounds like you.
Spending, not converting
The budget goes out. The conversions do not come back.
Cost per click keeps climbing while cost per acquisition gets worse
Performance Max is absorbing the budget and you cannot see what it is buying
Nobody can tell you which keywords and search terms actually produced revenue
You have an intent problem. Most accounts are optimised for the cheapest click, so Google learns to find people who browse — not people who buy.
Then broad match and an untuned Performance Max campaign quietly spend the rest of the budget on traffic nobody is measuring. Volume was never the constraint.
What Goes WrongCheap Clicks, No SalesCost per click looks healthy while cost per acquisition keeps climbing.A Black-Box PMaxPerformance Max takes most of the budget and reports almost nothing you can act on.Broken Conversion DataGoogle is optimising towards the wrong signal, so every bid decision is guesswork.
What Comes OutLower Cost Per AcquisitionCPA measured on real revenue events, not on button clicks and page views.A PMax You Can See IntoAsset groups, audience signals and channel-level reporting you can actually steer.Tracking You Can TrustGA4, GTM and enhanced conversions wired so Google bids on the outcomes that pay.
We optimise for the searches that convert, not the clicks that are cheap.
Six campaign types, one account strategy. We run all of them against a single number: cost per acquisition. Need Meta running alongside? See our Meta Ads services, or the combined performance marketing engagement.
Google Search Ads
Reach customers actively searching for your products or services with high-intent search campaigns.
Improve campaign performance with continuous optimisation, search term analysis and strategic recommendations.
Account AuditKeyword OptimisationSearch Term AnalysisLanding Page ReviewBid OptimisationMonthly Growth Reports
Our Process
Our Google Ads management process.
Five steps from a first conversation to campaigns live in seven days. Nothing goes live until the step underneath it works.
Day 1
Audit & Keyword Research
We map search demand, competitor coverage and the queries actually worth paying for.
Day 2
Tracking Setup
GA4, GTM and conversion tracking configured and verified before a single rupee is spent.
Days 3–4
Landing Pages & Ad Assets
Ad copy, extensions and the page the campaign points at, built and tested.
Day 5
Campaign Launch
Search, Shopping and Performance Max structured and launched on the right bid strategy.
Days 6–7
Optimise & Report
Search terms mined, negatives added and budget moved to what converts, reviewed on CPA and ROAS.
4X
Average account ROAS
50L+
Leads Generated
₹10Cr+
Ad Spend Managed
7+
Years Running Ads
Our Stack
Everything runs through one dashboard.
Google Ads, Merchant Center, GA4, Tag Manager and the research stack behind every keyword decision — wired into one reporting layer, so nothing gets optimised in isolation.
Running ads is the easy part. These are the reasons businesses hand us the whole Google Ads account.
Google Ads specialists
Accounts run daily by people who manage spend for a living, not a template applied once at setup.
Lower cost per acquisition
Wasted spend cut at the search term, audience and landing page level before budgets go up.
Landing pages included
We build and test the page the ad points at, because that is where most Google Ads budgets actually leak.
Conversion tracking done properly
GA4, GTM, enhanced conversions and offline imports, so Google bids on revenue instead of raw clicks.
Performance Max, unlocked
Asset groups, audience signals and channel-level reporting, so PMax stops being a black box.
AI-assisted optimisation
Search term mining, ad copy testing and anomaly detection, so nothing drifts unnoticed.
Transparent reporting
CPA, ROAS and search term reporting built inside your own Google Ads account, auditable any time.
Continuous optimisation
Weekly reviews against revenue, not monthly slides about impression share.
How We Work Together
Google Ads pricing. No long lock-ins.
We are one of the few Google Ads agencies in India that publishes its pricing. Management fees cover strategy, campaign setup, optimisation, tracking and reporting — your advertising budget is paid directly to Google.
Starter Campaign Management
From ₹15,000/month
Best for small businesses launching their first Google Ads campaigns
Google Search Ads
Conversion Tracking Setup
Keyword Research
Monthly Optimisation
Monthly Performance Report
Dedicated Account Manager
Ad spend paid directly by you
Recommended
Growth Campaign Management
From ₹30,000/month
Best for businesses focused on generating consistent leads and sales
Everything in Starter
Performance Max Campaigns
Remarketing Campaigns
Landing Page Recommendations
Weekly Optimisation
Competitor Analysis
Advanced Reporting
Ad spend paid directly by you
Enterprise Google Ads
Customscoped to products, locations & spend
Best for businesses managing multiple products, locations or high advertising budgets
Multi-Campaign Management
Shopping Ads
YouTube Ads
Advanced Conversion Tracking
Custom Dashboards
Dedicated Google Ads Specialist
Weekly Strategy Meetings
Priority Support
Google Ads management fees cover strategy, campaign setup, optimisation, tracking and reporting. Advertising spend is billed separately and paid directly by the client to Google. We continuously optimise campaigns to improve lead quality, reduce cost per acquisition and maximise return on ad spend (ROAS).
Not sure which plan fits your business?
Take the free Google Ads audit. We go through your account structure, search terms, conversion tracking and monthly spend with you, then tell you which plan actually makes sense — no deck, no obligation.
Straight answers on cost, campaign types, Performance Max, tracking and timelines — including the things we will not promise.
What are Google Ads services?
Google Ads services cover everything needed to turn Google’s advertising ecosystem into predictable revenue: keyword and competitor research, campaign structure, ad copy, bid strategy, conversion tracking, landing page support and ongoing optimisation across Search, Performance Max, Shopping, Display, YouTube and App campaigns.
The part that matters is measurement. Anyone can spend a budget on Google. The job is spending it on the searches that actually produce customers.
How much do Google Ads services cost in India?
Our Google Ads management starts at ₹25,000 per month for Search-led campaigns and ₹45,000 per month for the growth plan that adds Performance Max, remarketing and weekly optimisation. Enterprise accounts running multiple products or locations are scoped individually.
The management fee is separate from your advertising budget. That budget is paid directly by you to Google, so you always own the account and the data.
Which Google Ads campaign type is right for my business?
Search captures demand that already exists, so it suits services and considered purchases where people actively look for a solution. Shopping and Performance Max suit e-commerce catalogues. YouTube and Display build awareness and bring previous visitors back.
Most accounts we run start with Search plus conversion tracking, then add Performance Max or Shopping once there is enough conversion data for Google’s AI to learn from.
What is Performance Max and should I run it?
Performance Max is a single campaign that serves across Search, YouTube, Display, Discover, Gmail and Maps, using Google’s AI to decide where your budget goes. Done well it lowers cost per acquisition. Done badly it quietly absorbs the budget and reports almost nothing.
We run it with defined asset groups, deliberate audience signals, brand exclusions and channel-level reporting, so you can see what it is buying instead of trusting a single blended number.
Do you set up conversion tracking and GA4?
Yes, and we would rather not run campaigns without it. We configure Google Analytics 4, Google Tag Manager, Google Ads conversion actions, enhanced conversions and, where it matters, offline conversion import and server-side tracking.
Without accurate conversion data, Google’s bidding optimises towards the wrong signal and every rupee after that is guesswork.
Do you manage Google Shopping and Merchant Center?
Yes. We handle Google Merchant Center setup, product feed optimisation, Shopping campaign structure, product segmentation and ROAS optimisation for e-commerce brands. If you need the store, feed and paid channels handled together, see our e-commerce solutions.
Do you run YouTube ads?
Yes. Video campaign setup, audience targeting, video ad strategy, remarketing and budget optimisation. YouTube works best in an account where Search is already converting, because you can retarget high-intent audiences instead of paying twice to reach cold viewers.
How quickly will Google Ads start working?
Search campaigns typically produce their first conversions within the first two weeks, though the earliest ones are rarely the cheapest. Expect a reliable read on cost per acquisition at 30 to 60 days, once bidding has enough conversion data to learn from.
Performance Max and Shopping usually need a full learning period of two to four weeks before their numbers mean anything.
What is a good cost per click or cost per acquisition?
There is no universal benchmark. A good CPA depends on your average order value, close rate and margin. A ₹40 click is expensive if nothing converts, and a ₹400 click is cheap if one in four becomes a customer.
We work backwards from what a customer is worth to you, then set the CPA and ROAS targets from there. Any agency quoting a benchmark before knowing your economics is guessing.
Do you build landing pages for Google Ads?
Yes. The page decides whether a click becomes an enquiry or a sale, so sending paid search traffic to a generic homepage wastes most of the budget. We build, test and iterate the landing page as part of the engagement. If lead volume is the goal, our lead generation services add CRM routing and WhatsApp follow-up on top.
Google Ads or Meta Ads — which should I run?
It depends on whether demand already exists. If people actively search for what you sell, Google Search captures intent that is already there. If they do not, Meta Ads creates the demand instead.
Most accounts we run use both, weighted towards whichever produces the lower cost per acquisition that month. To have both managed as one budget, look at performance marketing.
Why choose Avikosh as your Google Ads agency?
Because we run the whole path from search to sale rather than just the campaigns. Keyword strategy, account structure, conversion tracking, landing pages and reporting are handled by one team, so nothing falls between vendors.
We also publish our pricing, work month to month after a three-month minimum, and will tell you when Google Ads is the wrong answer for your business.
Still have a question?
Ask it on WhatsApp, or book the free Google Ads audit and ask it there. Either way you get a plain answer from someone who runs accounts, not a sales script.