Meta Ads Agency

Meta Ads Services Turn Facebook & Instagram
Into a Revenue Channel.

Lead ads, catalogue sales, retargeting and the creative that carries them — run as one Meta performance system. We optimise for qualified leads and return on ad spend, not for reach and engagement that never becomes revenue.

The Avikosh Meta Ads Engine

Facebook Lead AdsInstant formsLead quality
Instagram AdsFeed · StoriesReels · Carousel
Creative StudioStatic · Video · UGCA/B tested
Avikosh Meta Ads engine connecting Facebook lead ads, Instagram, catalogue campaigns, creative and the Conversions API
Catalogue & DPAAdvantage+ · FeedsDynamic product ads
Pixel & CAPIMeta PixelConversions API
ReportingCPA · ROASCreative performance

Create demand, capture it, retarget it, scale it. One connected Meta account.

Start Here

Where is your Meta advertising right now?

Two very different problems. Two very different first 30 days. Pick the one that sounds like you.

Spending, not selling

The reach is there. The revenue is not.

  • Cost per result looks fine, but almost none of it turns into sales or qualified enquiries
  • The same creative has run for weeks and performance is quietly collapsing
  • The Pixel fires but the Conversions API does not, so Meta optimises on incomplete data

You get the findings whether or not you hire us.

Starting from zero

No Pixel. No creative. No idea what a result should cost.

  • You have never run Meta beyond boosting the occasional post
  • No Meta Pixel or Conversions API is installed, so nothing can be measured
  • You have no creative library, so every campaign would start from zero

A plan mapped before you spend a rupee.

The Real Problem

You don’t have a reach problem.

You have a creative and measurement problem. Meta will happily spend a budget finding the cheapest impression, so campaigns optimised on clicks learn to find people who scroll — not people who buy.

Then the creative fatigues within a week and nothing is queued to replace it. Reach was never the constraint.

What Goes Wrong
Cheap Results, No RevenueCost per result looks healthy while almost none of it turns into sales.
Creative FatigueThe same three ads run until performance collapses, with nothing queued to replace them.
Half-Wired TrackingThe Pixel fires, the Conversions API does not, and Meta bids on an incomplete signal.
What Comes Out
Lower Cost Per AcquisitionCPA measured on purchases and qualified leads, not on clicks and ThruPlays.
A Creative PipelineNew statics, video and UGC concepts tested continuously, so winners replace losers before results dip.
Signal You Can TrustPixel, Conversions API and event matching wired so Meta bids on the outcomes that pay.
We optimise for the audiences that buy, not the ones that are cheap to reach.
Get Free Meta Ads AuditStarting from zero? Get a Meta Ads plan instead
What We Run

Our Meta Ads services.

Six campaign types, one account strategy. We run all of them against a single number: cost per acquisition. Need search intent captured too? See our Google Ads services, or the combined performance marketing engagement.

Facebook Lead Generation Ads

Generate high-quality leads through targeted Facebook campaigns designed to increase enquiries and conversions.

Campaign StrategyAudience ResearchLead Form CampaignsCreative DesignLead Qualification StrategyConversion Tracking

Instagram Ads

Reach and engage your audience with visually compelling Instagram campaigns that drive awareness, engagement and sales.

Feed AdsStory AdsReels AdsCarousel AdsAudience TargetingPerformance Optimisation

E-commerce Meta Ads

Scale your online store with data-driven campaigns focused on increasing purchases and maximising ROAS.

Catalog Sales CampaignsDynamic Product AdsShopping CampaignsRetargeting CampaignsCreative TestingROAS Optimisation

Remarketing & Retargeting

Reconnect with previous visitors and warm audiences to improve conversions and reduce acquisition costs.

Website RetargetingLead RemarketingCustomer List CampaignsDynamic RemarketingAudience SegmentationFunnel Optimisation

Creative Strategy & Ad Design

Develop high-performing ad creatives and messaging that capture attention and increase click-through rates.

Static CreativesVideo AdsUGC Ad ConceptsAd CopywritingA/B Creative TestingCreative Performance Analysis

Meta Ads Audit & Optimisation

Analyse your existing campaigns and continuously optimise them to improve lead quality and maximise return on ad spend.

Account AuditCampaign OptimisationAudience AnalysisBudget OptimisationConversion Tracking ReviewMonthly Performance Reports
Our Process

Our Meta Ads management process.

Five steps from a first conversation to campaigns live in seven days. Nothing goes live until the step underneath it works.

Day 1

Audit & Audience Research

We map your offer, buyer and competitor creative, then decide which angles to test first.

Day 2

Pixel & Conversions API

Meta Pixel, Conversions API and event matching configured and verified before spend starts.

Days 3–4

Creative & Landing Pages

First creative batch produced and the page the ad points at built and tested.

Day 5

Campaign Launch

Lead, sales or catalogue campaigns launched with the right objective and audience structure.

Days 6–7

Optimise & Report

Creative winners scaled and budget moved to the ad sets producing revenue, reviewed on CPA and ROAS.

4X

Average account ROAS

50L+

Leads Generated

₹10Cr+

Ad Spend Managed

7+

Years Running Ads

Our Stack

Everything runs through one dashboard.

Meta Ads Manager, the Pixel and Conversions API, the design tools our creatives are built in and the CRM your leads land in — wired into one reporting layer, so nothing gets optimised in isolation.

See how we wire it up

Avikosh Digital Meta Ads technology stackMeta Ads ManagerMeta PixelConversions APIGA4Tag ManagerBusiness ManagerEvents ManagerAdvantage+Looker StudioMicrosoft ClarityHotjarCanva ProPhotoshopPremiere ProCapCutShopifyElementor ProHubSpotZoho CRMAiSensyChatGPT
Why Avikosh

Why businesses choose our Meta Ads services.

Boosting a post is the easy part. These are the reasons brands hand us the whole Meta account.

More qualified leads

We optimise towards the leads your sales team accepts, not the cheapest instant form Meta can find.

Lower cost per acquisition

Wasted spend cut at the audience, placement and creative level before budgets go up.

Landing pages included

We build and test the page the ad points at, because that is where most Meta budgets actually leak.

CRM integration

Leads land in Zoho, HubSpot, GoHighLevel or your own system, routed to the right person automatically.

WhatsApp follow-up

Auto replies and qualifying questions engage a lead in seconds, while intent is still high.

Creative built in-house

Statics, video and UGC concepts produced and tested by our own team, so testing never stalls.

Transparent reporting

CPA, ROAS and creative-level reporting built inside your own Meta account, auditable any time.

Continuous optimisation

Weekly reviews against revenue, not monthly slides about reach and engagement.

How We Work Together

Meta Ads pricing. No long lock-ins.

We are one of the few Meta Ads agencies in India that publishes its pricing. Management fees cover strategy, audience research, campaign setup, creative direction, optimisation and reporting — your advertising budget is paid directly to Meta.

Starter Campaign Management

From ₹15,000/month

Best for startups and local businesses beginning with Meta advertising

  • Campaign Setup
  • Audience Research
  • Creative Recommendations
  • Meta Pixel Setup
  • Weekly Optimisation
  • Monthly Reporting
  • Ad spend paid directly by you
Recommended

Growth Campaign Management

From ₹30,000/month

Best for businesses focused on generating consistent leads and increasing sales

  • Everything in Starter
  • Facebook & Instagram Ads
  • Remarketing Campaigns
  • Creative Testing
  • Landing Page Recommendations
  • Weekly Performance Optimisation
  • Dedicated Account Manager
  • Ad spend paid directly by you

Enterprise Meta Growth

Customscoped to products, locations & spend

Best for brands managing multiple products, locations or large advertising budgets

  • Multi-Campaign Management
  • E-commerce Campaigns
  • Dynamic Product Ads
  • Advanced Audience Strategy
  • Conversions API Implementation
  • Custom Reporting Dashboard
  • Dedicated Performance Team
  • Priority Support

Our management fee covers campaign strategy, audience research, creative recommendations, campaign setup, optimisation, conversion tracking and performance reporting. Advertising spend is billed separately and paid directly by the client to Meta. We continuously optimise campaigns to improve lead quality, reduce cost per acquisition (CPA) and maximise return on ad spend (ROAS).

Not sure which plan fits your business?

Take the free Meta Ads audit. We go through your campaign structure, audiences, creative and tracking setup with you, then tell you which plan actually makes sense — no deck, no obligation.

Meta Ads FAQs

Questions we get before onboarding.

Straight answers on cost, creative, lead quality, tracking and timelines — including the things we will not promise.

What are Meta Ads services?

Meta Ads services cover everything needed to turn Facebook and Instagram into a performance channel: audience research, campaign and ad set structure, creative production, Pixel and Conversions API tracking, retargeting, landing page support and ongoing optimisation.

The part that matters is what you optimise towards. Anyone can buy reach on Meta. The job is buying the audiences and creative that actually produce customers.

How much do Meta Ads services cost in India?

Our Meta Ads management starts at ₹25,000 per month for startups and local businesses, and ₹45,000 per month for the growth plan that adds Facebook and Instagram campaigns, remarketing, creative testing and a dedicated account manager. Enterprise brands are scoped individually.

The management fee is separate from your advertising budget. That budget is paid directly by you to Meta, so you always own the ad account and the data.

Which Meta campaign type should I run?

Lead ads with instant forms suit service businesses that need enquiries. Catalogue sales and dynamic product ads suit e-commerce. Retargeting works for both, and is usually the cheapest revenue in the account.

Most accounts we run start with one conversion campaign plus retargeting, then expand once the Pixel and Conversions API have enough events for Meta to learn from.

Do you design the ad creative?

Yes. Static creatives, video ads, UGC concepts, carousels and ad copy are produced in-house and tested against each other. On Meta, creative is the targeting — the algorithm finds the audience, but only the creative decides whether it stops the scroll.

We keep a testing queue running so winners replace losers before performance dips.

What is the Meta Conversions API and do I need it?

The Conversions API sends conversion events to Meta server-side, alongside the browser Pixel. With iOS privacy changes and ad blockers, browser-only tracking loses a meaningful share of events, and Meta then bids on an incomplete signal.

If you are spending seriously on Meta, yes — you need it. We implement and verify event matching as part of setup.

Can you run Meta Ads for an e-commerce store?

Yes. Catalogue sales campaigns, dynamic product ads, Advantage+ shopping, retargeting and ROAS optimisation, with the product feed and catalogue configured properly first. For the store, feed and channels handled together, see our e-commerce solutions.

How do you improve Meta lead quality?

Three layers. Campaign level, by optimising towards conversions your sales team accepts rather than raw form fills. Form level, with qualifying questions and higher-intent form types instead of the fastest possible submit. Then post-submission, with WhatsApp qualification before the lead reaches sales.

Our lead generation services and WhatsApp marketing cover that follow-up layer in full.

How quickly will Meta Ads start working?

You will usually see the first results within the first week, though the earliest ones are rarely the cheapest. Expect a reliable read on cost per acquisition at 30 to 45 days, once the account has enough conversion events to exit the learning phase.

Creative testing is what moves the number after that, and it never really stops.

What is a good cost per lead or ROAS on Meta?

There is no universal benchmark. A good CPA depends on your average order value, close rate and margin. A ₹200 lead is expensive if nothing closes, and a ₹2,000 lead is cheap if one in five becomes a customer.

We work backwards from what a customer is worth to you, then set the CPA and ROAS targets from there. Any agency quoting a benchmark before knowing your economics is guessing.

Do you build landing pages for Meta campaigns?

Yes. Meta traffic is colder than search traffic, so the page has more work to do. We build, test and iterate the landing page as part of the engagement rather than sending paid traffic to a generic homepage.

Meta Ads or Google Ads — which should I run?

It depends on whether demand already exists. If people actively search for what you sell, Google Ads captures intent that is already there. If they do not, Meta creates the demand instead by putting the offer in front of the right audience.

Most accounts we run use both, weighted towards whichever produces the lower cost per acquisition that month. To have both managed as one budget, look at performance marketing.

Why choose Avikosh as your Meta Ads agency?

Because we run the whole path from scroll to sale rather than just the campaigns. Audience strategy, creative production, Pixel and Conversions API tracking, landing pages and reporting are handled by one team, so nothing falls between vendors.

We also publish our pricing, work month to month after a three-month minimum, and will tell you when Meta is the wrong channel for your business.

Still have a question?

Ask it on WhatsApp, or book the free Meta Ads audit and ask it there. Either way you get a plain answer from someone who runs accounts, not a sales script.