Google Ads Agency

Google Ads Services Buy High-Intent Demand,
Not Just Clicks.

Search, Performance Max, Shopping, YouTube, Display and App campaigns — managed as one Google Ads strategy. We optimise for cost per acquisition and return on ad spend, not for impression share that looks good in a report.

The Avikosh Google Ads Engine

Search AdsKeywords · IntentAd extensions
Performance MaxAI · Cross-channelAsset groups
Shopping AdsMerchant CenterFeed optimised
Avikosh Google Ads engine connecting Search, Performance Max, Shopping, YouTube and conversion tracking
YouTube & DisplayVideo · RemarketingAudience reach
Conversion TrackingGA4 · GTMEnhanced conversions
ReportingCPA · ROASSearch terms

Capture intent, convert it, measure it, scale it. One connected Google account.

Start Here

Where is your Google Ads account right now?

Two very different problems. Two very different first 30 days. Pick the one that sounds like you.

Spending, not converting

The budget goes out. The conversions do not come back.

  • Cost per click keeps climbing while cost per acquisition gets worse
  • Performance Max is absorbing the budget and you cannot see what it is buying
  • Nobody can tell you which keywords and search terms actually produced revenue

You get the findings whether or not you hire us.

Starting from zero

No account. No conversion tracking. No idea what a click should cost.

  • You have never run Google Ads and do not know what your category costs
  • No conversion tracking exists, so nothing you spend can be measured
  • You have no landing page built to convert search intent

A plan mapped before you spend a rupee.

The Real Problem

You don’t have a traffic problem.

You have an intent problem. Most accounts are optimised for the cheapest click, so Google learns to find people who browse — not people who buy.

Then broad match and an untuned Performance Max campaign quietly spend the rest of the budget on traffic nobody is measuring. Volume was never the constraint.

What Goes Wrong
Cheap Clicks, No SalesCost per click looks healthy while cost per acquisition keeps climbing.
A Black-Box PMaxPerformance Max takes most of the budget and reports almost nothing you can act on.
Broken Conversion DataGoogle is optimising towards the wrong signal, so every bid decision is guesswork.
What Comes Out
Lower Cost Per AcquisitionCPA measured on real revenue events, not on button clicks and page views.
A PMax You Can See IntoAsset groups, audience signals and channel-level reporting you can actually steer.
Tracking You Can TrustGA4, GTM and enhanced conversions wired so Google bids on the outcomes that pay.
We optimise for the searches that convert, not the clicks that are cheap.
Get Free Google Ads AuditStarting from zero? Get a Google Ads plan instead
What We Run

Our Google Ads services.

Six campaign types, one account strategy. We run all of them against a single number: cost per acquisition. Need Meta running alongside? See our Meta Ads services, or the combined performance marketing engagement.

Google Search Ads

Reach customers actively searching for your products or services with high-intent search campaigns.

Keyword ResearchCampaign StructureAd CopywritingBid StrategyAd ExtensionsConversion Tracking

Performance Max Campaigns

Leverage Google’s AI to advertise across Search, YouTube, Display, Discover, Gmail and Maps through a single campaign.

Performance Max SetupAudience SignalsAsset CreationFeed OptimisationConversion OptimisationAI Performance Monitoring

Google Shopping Ads

Showcase your products directly in Google Shopping results to increase online sales and return on ad spend.

Google Merchant Center SetupProduct Feed OptimisationShopping Campaign SetupProduct SegmentationPerformance MonitoringROAS Optimisation

YouTube Advertising

Build brand awareness and generate leads with targeted YouTube video campaigns across India’s largest video audience.

Video Campaign SetupAudience TargetingVideo Ad StrategyRemarketing CampaignsPerformance TrackingBudget Optimisation

Display & Remarketing Ads

Reconnect with previous visitors and expand your reach across the Google Display Network.

Display Campaign SetupDynamic RemarketingBanner StrategyAudience SegmentationFrequency OptimisationConversion Tracking

Google Ads Audit & Optimisation

Improve campaign performance with continuous optimisation, search term analysis and strategic recommendations.

Account AuditKeyword OptimisationSearch Term AnalysisLanding Page ReviewBid OptimisationMonthly Growth Reports
Our Process

Our Google Ads management process.

Five steps from a first conversation to campaigns live in seven days. Nothing goes live until the step underneath it works.

Day 1

Audit & Keyword Research

We map search demand, competitor coverage and the queries actually worth paying for.

Day 2

Tracking Setup

GA4, GTM and conversion tracking configured and verified before a single rupee is spent.

Days 3–4

Landing Pages & Ad Assets

Ad copy, extensions and the page the campaign points at, built and tested.

Day 5

Campaign Launch

Search, Shopping and Performance Max structured and launched on the right bid strategy.

Days 6–7

Optimise & Report

Search terms mined, negatives added and budget moved to what converts, reviewed on CPA and ROAS.

4X

Average account ROAS

50L+

Leads Generated

₹10Cr+

Ad Spend Managed

7+

Years Running Ads

Our Stack

Everything runs through one dashboard.

Google Ads, Merchant Center, GA4, Tag Manager and the research stack behind every keyword decision — wired into one reporting layer, so nothing gets optimised in isolation.

See how we wire it up

Avikosh Digital Google Ads technology stackGoogle AdsMerchant CenterGA4Tag ManagerLooker StudioAds EditorKeyword PlannerSearch ConsoleEnhanced ConversionsServer-Side TrackingOffline ConversionsCall TrackingConsent ModeSEMrushAhrefsGoogle TrendsSpyFuMicrosoft ClarityHotjarElementor ProChatGPT
Why Avikosh

Why businesses choose our Google Ads services.

Running ads is the easy part. These are the reasons businesses hand us the whole Google Ads account.

Google Ads specialists

Accounts run daily by people who manage spend for a living, not a template applied once at setup.

Lower cost per acquisition

Wasted spend cut at the search term, audience and landing page level before budgets go up.

Landing pages included

We build and test the page the ad points at, because that is where most Google Ads budgets actually leak.

Conversion tracking done properly

GA4, GTM, enhanced conversions and offline imports, so Google bids on revenue instead of raw clicks.

Performance Max, unlocked

Asset groups, audience signals and channel-level reporting, so PMax stops being a black box.

AI-assisted optimisation

Search term mining, ad copy testing and anomaly detection, so nothing drifts unnoticed.

Transparent reporting

CPA, ROAS and search term reporting built inside your own Google Ads account, auditable any time.

Continuous optimisation

Weekly reviews against revenue, not monthly slides about impression share.

How We Work Together

Google Ads pricing. No long lock-ins.

We are one of the few Google Ads agencies in India that publishes its pricing. Management fees cover strategy, campaign setup, optimisation, tracking and reporting — your advertising budget is paid directly to Google.

Starter Campaign Management

From ₹15,000/month

Best for small businesses launching their first Google Ads campaigns

  • Google Search Ads
  • Conversion Tracking Setup
  • Keyword Research
  • Monthly Optimisation
  • Monthly Performance Report
  • Dedicated Account Manager
  • Ad spend paid directly by you
Recommended

Growth Campaign Management

From ₹30,000/month

Best for businesses focused on generating consistent leads and sales

  • Everything in Starter
  • Performance Max Campaigns
  • Remarketing Campaigns
  • Landing Page Recommendations
  • Weekly Optimisation
  • Competitor Analysis
  • Advanced Reporting
  • Ad spend paid directly by you

Enterprise Google Ads

Customscoped to products, locations & spend

Best for businesses managing multiple products, locations or high advertising budgets

  • Multi-Campaign Management
  • Shopping Ads
  • YouTube Ads
  • Advanced Conversion Tracking
  • Custom Dashboards
  • Dedicated Google Ads Specialist
  • Weekly Strategy Meetings
  • Priority Support

Google Ads management fees cover strategy, campaign setup, optimisation, tracking and reporting. Advertising spend is billed separately and paid directly by the client to Google. We continuously optimise campaigns to improve lead quality, reduce cost per acquisition and maximise return on ad spend (ROAS).

Not sure which plan fits your business?

Take the free Google Ads audit. We go through your account structure, search terms, conversion tracking and monthly spend with you, then tell you which plan actually makes sense — no deck, no obligation.

Google Ads FAQs

Questions we get before onboarding.

Straight answers on cost, campaign types, Performance Max, tracking and timelines — including the things we will not promise.

What are Google Ads services?

Google Ads services cover everything needed to turn Google’s advertising ecosystem into predictable revenue: keyword and competitor research, campaign structure, ad copy, bid strategy, conversion tracking, landing page support and ongoing optimisation across Search, Performance Max, Shopping, Display, YouTube and App campaigns.

The part that matters is measurement. Anyone can spend a budget on Google. The job is spending it on the searches that actually produce customers.

How much do Google Ads services cost in India?

Our Google Ads management starts at ₹25,000 per month for Search-led campaigns and ₹45,000 per month for the growth plan that adds Performance Max, remarketing and weekly optimisation. Enterprise accounts running multiple products or locations are scoped individually.

The management fee is separate from your advertising budget. That budget is paid directly by you to Google, so you always own the account and the data.

Which Google Ads campaign type is right for my business?

Search captures demand that already exists, so it suits services and considered purchases where people actively look for a solution. Shopping and Performance Max suit e-commerce catalogues. YouTube and Display build awareness and bring previous visitors back.

Most accounts we run start with Search plus conversion tracking, then add Performance Max or Shopping once there is enough conversion data for Google’s AI to learn from.

What is Performance Max and should I run it?

Performance Max is a single campaign that serves across Search, YouTube, Display, Discover, Gmail and Maps, using Google’s AI to decide where your budget goes. Done well it lowers cost per acquisition. Done badly it quietly absorbs the budget and reports almost nothing.

We run it with defined asset groups, deliberate audience signals, brand exclusions and channel-level reporting, so you can see what it is buying instead of trusting a single blended number.

Do you set up conversion tracking and GA4?

Yes, and we would rather not run campaigns without it. We configure Google Analytics 4, Google Tag Manager, Google Ads conversion actions, enhanced conversions and, where it matters, offline conversion import and server-side tracking.

Without accurate conversion data, Google’s bidding optimises towards the wrong signal and every rupee after that is guesswork.

Do you manage Google Shopping and Merchant Center?

Yes. We handle Google Merchant Center setup, product feed optimisation, Shopping campaign structure, product segmentation and ROAS optimisation for e-commerce brands. If you need the store, feed and paid channels handled together, see our e-commerce solutions.

Do you run YouTube ads?

Yes. Video campaign setup, audience targeting, video ad strategy, remarketing and budget optimisation. YouTube works best in an account where Search is already converting, because you can retarget high-intent audiences instead of paying twice to reach cold viewers.

How quickly will Google Ads start working?

Search campaigns typically produce their first conversions within the first two weeks, though the earliest ones are rarely the cheapest. Expect a reliable read on cost per acquisition at 30 to 60 days, once bidding has enough conversion data to learn from.

Performance Max and Shopping usually need a full learning period of two to four weeks before their numbers mean anything.

What is a good cost per click or cost per acquisition?

There is no universal benchmark. A good CPA depends on your average order value, close rate and margin. A ₹40 click is expensive if nothing converts, and a ₹400 click is cheap if one in four becomes a customer.

We work backwards from what a customer is worth to you, then set the CPA and ROAS targets from there. Any agency quoting a benchmark before knowing your economics is guessing.

Do you build landing pages for Google Ads?

Yes. The page decides whether a click becomes an enquiry or a sale, so sending paid search traffic to a generic homepage wastes most of the budget. We build, test and iterate the landing page as part of the engagement. If lead volume is the goal, our lead generation services add CRM routing and WhatsApp follow-up on top.

Google Ads or Meta Ads — which should I run?

It depends on whether demand already exists. If people actively search for what you sell, Google Search captures intent that is already there. If they do not, Meta Ads creates the demand instead.

Most accounts we run use both, weighted towards whichever produces the lower cost per acquisition that month. To have both managed as one budget, look at performance marketing.

Why choose Avikosh as your Google Ads agency?

Because we run the whole path from search to sale rather than just the campaigns. Keyword strategy, account structure, conversion tracking, landing pages and reporting are handled by one team, so nothing falls between vendors.

We also publish our pricing, work month to month after a three-month minimum, and will tell you when Google Ads is the wrong answer for your business.

Still have a question?

Ask it on WhatsApp, or book the free Google Ads audit and ask it there. Either way you get a plain answer from someone who runs accounts, not a sales script.